大家好，我是Donna_Yang。 Show
领英实操LoveLinkedin，每日更新有关领英实操的文章，一来满足我工作上的总结和舒缓，二来也期待与其他人更多的交流和学习。在此，感谢各位的关注！ 本文为原创内容，享有原创保护，未经允许，禁止转载，违者必究！ 头像设置好后，填好姓名，接下来就是头衔Headline了。看看我们是怎么写的，如果下面的这个是你的潜在供应商，你会继续看他的简介和公司页面吗？  不会，对吧？为什么呢？ 对于Headline，你知道它是在什么位置吗？对于Headline，你知道领英中搜索中它关键词布局吗？ 对于Headline，你知道它最大的字数限制吗？对于Headline，你知道它怎么写才能最大化展示你的优势吗？对于Headline，你知道怎样通过它才能让潜在客户10秒内打开你的profile吗？对于Headline，你还知道什么？ 不知道，请看过来，仔细阅读后马上去修改你的Headline。
Headline中文显示是职位头衔，因为档案中还有其他地方是目前在职岗位填写框，所以它不是单纯的职位。其实是类似我们的标签或者备注说明。
profile填写显示最大限制是220字符。但是在系统推荐中只显示前30-40个字符，所以这个位置能否在10秒内吸引潜在客户点击进入你的profile就很重要了。 想一想这重要有限的位置，应该写什么？
在领英，除了点赞只显示头像外，其他时候headline是跟头像姓名一起出现的，这三个维度的综合展示都是让你潜在客户进一步点开你档案的敲门砖。 而且在领英搜索中一般都是产品关键词，行业关键词等来搜索，那么后台逻辑上都是从Headline开始我们填写的文本中来搜索结果的，也就是在headline中就布局上我们的行业关键词/产品关键词，有利于我们的曝光或者有利于让潜在客户找到你。 还有就是展示你的最大优势，来吸引客户点开你的profile，进而下一步。 所以Headline的内容可以是：职位/行业关键词/产品关键词/优势/价值型词语
按以上一步一步去改，很快你的评分就会到高级。快去更新你的Headline吧~ It's tough to reduce your skills, ambitions, and experiences into a few words in any context — and LinkedIn headlines are no exception. So it's no wonder that most users lean on the platform's default option of their current job title. But a well-crafted LinkedIn headline can help you stand out from a "sea of same" and grab prospects' and recruiters' attention. Here, we'll review what makes an exceptional LinkedIn headline, go over how to change yours, and see some particularly solid examples. What is a headline on LinkedIn?A LinkedIn headline is the section at the top of a LinkedIn user's profile where they describe what they do in 220 characters or less. This brief description appears next to the user's name in search results. It should entice readers to click the profile to learn more about the user's experience and background. If you think about it, your headline is:
Letting LinkedIn choose your headline for you is a mistake. With a customized headline, you'll instantly distinguish yourself, give prospects and recruiters a reason to view your profile, and start building the case for your product. Remember a LinkedIn headline explains the value you’ll deliver as a future employee. You'd say that pay-off is worth the effort, right? Some tips when it comes to your headline:
What should my LinkedIn headline say?Now that you know what a LinkedIn headline is and why a custom one is the best choice, it's time to put pad to paper. A LinkedIn headline should describe what you, why they should connect with you, and how you can help them help you. By utilizing specific keywords in your headline, it will make you more attractive to LinkedIn prospects. This is why you should always customize your LinkedIN headline. A LinkedIn headline is 46% more important to LinkedIn prospects than your experience. Your LinkedIN headline sets up the rest of your profile to be visited more in depth. Your LinkedIn headline is the most visible part of your profile; there’s a reason it’s shown in the snippet while prospects browse through potential candidates. By identifying your fields keywords on LinkedIn, it will give you an advantage while writing your headline. Remember your headline should be tailored to your audience and also use the language of your prospects. To make writing your headline easier, here's a simple formula: In this formula, X represents your ideal prospect, and Y will be their ideal outcome or state of mind after using the services you're selling. But how do you come up with the right wording for each of these elements? Read our four tips for writing the perfect headline. A good LinkedIn headline follows four best practices: Tailor it to your audience, include your value proposition, use your prospect's language, and be accurate and honest. 1. Tailor it to your audience.SDR, BDR, account representative, client advisor — if you work in sales, you're probably familiar with these titles. Your prospects, on the other hand, typically have no idea that these are all code for "sales professional." When you're prospecting on LinkedIn, using a job title that throws prospects off the sales scent is confusing at best. At worst? It'll make your prospects trust you less. After all, if you look like a sales rep, talk like a sales rep, and act like a sales rep, why are you going by "account growth manager?” There's an easy fix — use a title your prospects will recognize. Those kinds of terms could include:
As a bonus, including "sales" in your LinkedIn headline will also make it easier for prospects to find you. People researching your product are more likely to click on your profile if they can tell you're a salesperson — rather than a random employee. The same goes for recruiters — if they're looking for a rep in a specific industry or vertical, using the most common version of your title lets them easily track you down. 2. Include your value proposition.Of course, simply calling yourself a salesperson would be pretty boring — plus, it doesn't communicate the value you add. Use the next part of your LinkedIn headline to describe how you improve your customers' lives. For instance, say you sell a mobile IT solution that enables IT professionals to manage their infrastructure on the go. Your headline could be: "Sales Representative: Helping IT professionals provide support anytime, anywhere." Or maybe you sell automated expense tracking software. In that case, you might go with: "Sales Associate: Saving companies time and money with automated expense reports." Not sure how to describe your value? You can usually adapt it from your company's value proposition. Alternatively, try browsing through your company's customer testimonials for inspiration. 3. Use your prospect's language.When you're creating your headline, watch out for company, industry, or role-specific jargon your prospects won't know. It doesn't matter how compelling your description is if potential customers don't understand half the words. To give you an idea, while researching this piece I found a rep with the headline: "Our ground-breaking PaaS integrates and abstracts underlying Hadoop technologies." I asked a potential buyer if he had any idea what this meant, and he said no. But when I rewrote it in simpler terms — "Our software helps developers easily and quickly manage their big data apps" — he immediately said, "Oh yeah, sounds like something our team could use." As you can see, there's a huge advantage to skipping the jargon. But thanks to the curse of knowledge, it's not always easy for you (an expert in your product or service) to gauge if buyers (often beginners) will understand the terminology in your headline. If you're unsure, reread the first few emails from previous customers to see how they described their challenges and needs. Any words, phrases, or situations that show up, again and again, are fair game for your headline (not to mention the rest of your LinkedIn profile). 4. Avoid hyperbole.Don't brag. There's nothing more off-putting (or less believable) than someone who publicly compliments themselves. For that reason, you'll want to strike these adjectives (and others like them) from your headline:
Even though these adjectives likely apply to you, they won't make prospects or recruiters more interested in you. On the contrary, you'll seem arrogant. The best way to show off your skills is to include customer success stories in your summary and prior experience. Lines like "Helped an online bicycle retailer increase sales by 30%" or "On average, clients reduced support tickets by half" stand on their own without any commentary — and are far more impressive as a result. LinkedIn Keywords ListUsing the right keywords in your LinkedIn profile is the key to getting more visitors who want to hire you or work with you. Similar to a resume, you want to draw eyes to the important aspects of your experience. While a resume uses keywords tailored to a specific job posting, a LinkedIn profile uses keywords tailored to your career expertise. Recruiters, prospects, and the like will search for keywords related to the position they want to fill. Depending on what a searcher is looking for, one profile can appear on page one while another can appear on page eight. As someone who wants to be found, the keywords you use will directly impact whether you get in front of the right prospects. Here are some specific keyword areas to focus on:
It’s important to strike a balance between being concise but also broad enough to be found. For instance, instead of writing “Tech Leader” you might say, “Mobile Application Developer.” It’s specific enough to a job title yet broad enough for multiple recruiters in varying companies to find your profile. LinkedIn Keywords for HeadlineYour headline for LinkedIn is no different than your profile in terms of using the right keywords to be discovered. However, the headline is arguably the most important part of your profile — it’s what stops prospects from scrolling past your name to clicking on it. A LinkedIn headline needs to use specific keywords to explain in a few words what you do and what you provide. This is why earlier we explained that a customized headline is always better than the default LinkedIn headline. Here’s a few formulas you can use to write the best LinkedIn headline:
Using one of the formulas above will elevate your LinkedIn headline and show prospects how you can add value to them. Now that you know how to choose keywords for your LinkedIn headline, let’s discuss how to change your LinkedIn headline to get your interview and job ready. How to Change Your LinkedIn HeadlineUpdating your LinkedIn headline is incredibly simple. To better show how it’s done, I’ll update my own. Step 1: Navigate to your profile.If you’re new to LinkedIn, your personal profile is a blank canvas to be filled with everything that makes you great. Make sure your profile picture, experience, educational background, and skills are filled in before you optimize your headline. Step 2: Click the "edit" icon.At the top of your profile, beneath your banner, you’ll find a grey pencil symbol — the edit icon. Click on it and it’ll open a window titled “Edit intro.” Step 3: Select “Heading” and type in a new headline.In the “Edit intro” window, after you have your name and pronouns added, you’ll find the “Headline” text box. Here, you’ll type in an attention-grabbing headline that accurately describes your title and goals. Step 4: Click “Save” and you’re done!You’ll now be able to refresh your profile and see your new LinkedIn headline. Now when recruiters look at profiles in your industry and occupation, they’ll see a headline that catches their eye immediately. Before you begin to work on your own headline, take a look at these examples for some extra inspiration. LinkedIn Headline Examples1. "Lead Consultant in Soft Skills training transforming SMB & Corporate clients on African investment opportunities."
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Linkedin headline怎么写
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